Art Direction
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Brand Identity
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Social Media
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Photography
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Storytelling
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Strategy
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Art Direction ✦ Brand Identity ✦ Social Media ✦ Photography ✦ Storytelling ✦ Strategy ✦
Hey, I’m Sarah
I’m a brand designer and content creator who loves finding the story behind a business and figuring out how to make people feel it. I’m drawn to the details that make a business human: the people, the craft, and the personality. I turn those discoveries into complete systems, from identity and art direction to social, web, print, and out-of-home, so every piece feels connected.
I’ve built identity systems in both independent and agency settings and am comfortable running campaigns for large clients with multidisciplinary teams, or jumping in solo. Either way, I thrive working with people who care deeply about what they’ve built, and I create work that feels just as genuine.
featured branding projects
Art Director
Art direction and graphic design across campaigns, brand communications, social content, and digital experiences. Creating visual systems and concepts that extend across multiple channels.
Designer
Created in-store, promotional, and campaign materials exclusively for Wegmans Food Markets across 105 locations throughout the East Coast.
Designer
Worked across brand, packaging, and experience design for clients including Anheuser-Busch, Procter & Gamble, Starbucks, and Coca-Cola.
Design Intern
Collaborated with a small team to develop design and marketing solutions for agency clients, including a rebrand of the agency's Greenhouse internship program.
Rodenhouse Family Office
Visual Communication Specialist
DisBatch Brewing Company
Brand Identity · Strategy · Marketing · Social · Web
Mill & Co.
Independent Creative · Brand · Print · Digital · Video
ninety two
Brand Identity · Illustration · Packaging