Art Direction
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Brand Identity
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Social Media
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Photography
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Storytelling
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Strategy
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Art Direction ✦ Brand Identity ✦ Social Media ✦ Photography ✦ Storytelling ✦ Strategy ✦
Hey, I’m Sarah
I’m a brand designer and content creator who loves finding the story behind a business and figuring out how to make people feel it. I’m drawn to the details that make a business human: the people, the craft, and the personality. I turn those discoveries into complete systems, from identity and art direction to social, web, print, and out-of-home, so every piece feels connected.
I’ve built identity systems in both independent and agency settings and am comfortable running campaigns for large clients with multidisciplinary teams, or jumping in solo. Either way, I thrive working with people who care deeply about what they’ve built, and I create work that feels just as genuine.
featured branding projects
Art Director
Art direction and graphic design across campaigns, brand communications, social content, and digital experiences. Developed visual systems and concepts across multiple channels.
Designer
Created in-store, promotional, and campaign materials for Wegmans Food Markets across 105 locations throughout the East Coast.
Designer
Contributed to brand, packaging, and experience design for clients including Anheuser-Busch, Procter & Gamble, Starbucks, and Coca-Cola.
Rodenhouse Family Office
Visual Communication Specialist
Combined design and social media to promote a portfolio of restaurants and wineries across the Finger Lakes and New York City.
DisBatch Brewing Company
Brand Identity
Independently developed a cohesive brand identity system designed to grow with the brewery as its business expanded.
Rochester Whiskey Enthusiasts
Private Barrel Pick Label
Designed a custom whiskey label in collaboration with New York Distilling and the Rochester Whiskey Enthusiasts, working within supplied production specifications.
ninetytwo – Woodlawn Distilling
Brand Identity & Packaging
Assisted the CEO in developing the Woodlawn Distilling brand identity and designing a series of whiskey and spirits labels.