Dent Daddy
Paintless Dent Repair

Dent Daddy is a highly trained and mobile PDR technician that delivers insurance grade auto body repairs on your time, and at your doorstep. PDR or Paintless Dent Repair, is a niche trade that maintains the integrity of your factory paint job using the least invasive tools and practices possible while also saving you time and money.

I had the pleasure of working with this client on the ground level bringing his business from an idea, to an all encompassing identity. We wanted his brand to stand out from the typical style used for automotive businesses by bringing in more fluidity and handmade aspects, pulling inspiration from old school hot rod painting.

Upon expansion of this project into a macro scale, It seemed appropriate to highlight the mobile aspect of his company. He brings his skillset to your doorstep, and I wanted him to be fully prepared with vehicle livery, and a simple mobile experience for appointment making, as well as back and forth communication about current and future services.