Flip: for Dye hard colorists

Flip is a 100% semi-permanent dye that aligns itself with safe, natural, and cruelty free practices. Women and men alike are more open to alternative hair colors than ever before. Right now, there is little in the way of low-commitment options, and it can be challenging for “at home” colorists to find the education they need to get the job done.

Not only is the formula semi-permanent, we take the guess work out of color selection so you can use any color with confidence. Utilizing augmented reality through a mobile app, you can map the color to your hair and “try before you buy”. The shopping page also features color swatches so you can see what the color will look like when combined with pre-dyed or natural hair colors.

Through social media, Flip uses campaigns and promotion to bring our customers to the forefront and celebrate the differences that makes us all unique, and dying your hair so fun!