Rossi & Rossi Home Team Realty

Rossi & Rossi Home Team is a Rochester based husband and wife duo with a passion for finding your perfect home. Whether you’re buying or selling, they are with you every step of the way! The Rossi’s came to me in the hopes of creating an identity that not only spoke to the professionalism of realty, but was bursting with their fun personalities. Buying or selling a home can be time consuming, stressful, and all around NOT fun. Their goal is to take the stress off, and have a good time in the process! The Rossi’s believe that moving on to the next chapter in your life should be an enjoyable memory to look back on fondly.

This identity is all about 70’s. Electrifying rainbow blocks are balanced by the bold and simple logo and wordmark. We drew inspiration from the retro colors associated with Polaroid film cameras to give nod to the era. The logo mark at first glance is the letter R flipped for “Rossi & Rossi”, but dig deeper and you’ll see it’s also a heart and a keyhole to symbolize the love shared between a family and their home.